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The development of personal care formulations includes the consideration of the required product rheology and the correct rheology modifier to provide the desired effects. While the efficacy of a finished product depends on the choice and level of active ingredients and delivery systems to enhance active availability, the formulation aesthetics will be affected by the product rheology. Choosing the right rheology modifier is therefore essential for the design and application of finished product formulations, from the manufacture of the product through to claims substantiation. Let Arch Personal Care Products help you make the right choice. |
